Contact Us
Address:
Guildhall
Telephone:
01743 281222
email:
alison.patrick@shrewsbury.gov.uk
Visitor Economy Strategy and Action Plan for Shrewsbury
The Visitor Economy Strategy was launched in April 2005 and demonstrates to key stakeholders and other interested parties that there is a clear vision on where the Borough plans to direct resources. The Strategy has a target to increase visitor spend by 40% over the next 5 years. The three key objectives outlined in the strategy are:
- Improve and enhance the visitor experience
- Increase visitor spending through targeted promotions utilising the Tourist Information Centre
- Develop Shrewsbury as a leading regional cultural centre
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Executive Summary (349kb) |
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Visitor Economy Strategy (531kb) |
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Appendix 1 - Economic Impact Analysis (232kb) |
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Appendix 2 - Market Overview (140kb) |
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Appendix 3 - Focus Group Research (230kb) |
This document will provide an exciting framework for taking tourism forward in the Shrewsbury area over the next five to ten years.
For further information and/or to request a printed version of the Executive Summary please contact:
Alison Patrick,
Tourism and Marketing Officer,
The Guildhall,
Frankwell Quay,
Tourism and Marketing Officer,
The Guildhall,
Frankwell Quay,
Shrewsbury
SY3 8HQ
Telephone 01743 281222
Fax: 01743 281051
SY3 8HQ
Telephone 01743 281222
Fax: 01743 281051
E-mail: alison.patrick@shrewsbury.gov.uk